70% of large companies will have blogs
More evidence blogging is going mainstream:
Jupiter Research: Corporate Blog Deployments to Double in 2006
Some 35 percent of large companies plan to initiate corporate blogs this year – and combined with the existing deployed base of 34 percent, nearly 70 percent of such companies will have deployed corporate blogs by the end of 2006
And it does not even appear like a bold prediction. Blogs are serious. The exception is NOT to have one. What a shift. Corporate communication has been turned upside down in two years. When was the last time change was happening that fast? We are living through exciting times.
July 4th, 2006 at 10:34 am
I keep hearing this statistic being bandied about. It just doesn’t ring true to me. How did they reach that figure? If we take the FTSE 500 list as being large companies, does that mean 175 corporations are going to sort blogs in the next six months?
I regularly speak with large organisations about blogging of one sort or another. Introducing ‘open’ communication like this is a massive challenge for them. At minimum, the legal paranoia is enough to put many of them off.
This ‘open utopia’ may come, but end of 2006, I’d put money on it not happening.
M
July 4th, 2006 at 10:34 am
I keep hearing this statistic being bandied about. It just doesn’t ring true to me. How did they reach that figure? If we take the FTSE 500 list as being large companies, does that mean 175 corporations are going to sort blogs in the next six months?
I regularly speak with large organisations about blogging of one sort or another. Introducing ‘open’ communication like this is a massive challenge for them. At minimum, the legal paranoia is enough to put many of them off.
This ‘open utopia’ may come, but end of 2006, I’d put money on it not happening.
M
July 6th, 2006 at 10:33 am
I wouldn’t be as radical as you: the fashion effect of blogging should also be a great motivation for that kind of companies.
I can see 70% of large companies using blogs by the end of the year, now the interesting part will be how many of them will actually benefit from that, and avoid all the usual traps of the big centralized structure meeting the realities of the online world (the “dad at the disco effect”…)
July 6th, 2006 at 10:33 am
I wouldn’t be as radical as you: the fashion effect of blogging should also be a great motivation for that kind of companies.
I can see 70% of large companies using blogs by the end of the year, now the interesting part will be how many of them will actually benefit from that, and avoid all the usual traps of the big centralized structure meeting the realities of the online world (the “dad at the disco effect”…)