At first it sounded like a nice initiative. The BBC reports that Warner will debut movie downloads. Finally a legal alternative to peer to peer, iTunes for movies in on the way. Then this:

Pricing for a feature film will be about the same as the DVD release.

A download at the price of a DVD? Sounds a bit insulting, just as if it was a way for Warner to justify their current stance against their market’s evolution (decentralization, openness, less barriers and gatekeepers, etc…).

“We offered movie download to our customers, but they are still using peer to peer. Evil people, let’s sue them!”

That just doesn’t make sense. Download are cheaper than DVDs, until prices reflect that customer won’t use the legal systems.

This entry was posted on Friday, June 9th, 2006 at 12:46 pm and is filed under broadcasting, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.