The Economist on Tinkerers/Hackers/DIY
A very relevant article in The Economist about the DIY/hack trend of the amateur revolution: “Technological tinkering, or hacking, is not limited to computers. Cars, cameras and vacuum-cleaners can be hacked too”. Some excerpts I found interesting:
Today’s technological tinkerers, however, have a far wider range of household gizmos to play with and modify, from cars to cameras. Getting them to do new things, and not merely what the manufacturer had in mind, is an increasingly popular pastime.
(…)
But in some cases, such hacks can undermine the manufacturer’s business model. Consider games consoles, for example, which operate on a “razor and blades” principle. Consoles are often sold at a loss, but console-makers receive a licence fee of a few dollars for each game sold—so provided each customer buys enough games, the console-maker eventually makes money. When Microsoft launched its Xbox console in 2001, hackers raced to install Linux on it, which transformed it into a low-cost, high performance media-playback system. While this was a minority sport, anyone who did this without buying any games was, in effect, receiving a subsidy from Microsoft. Little wonder, then, that the new Xbox 360 console features significantly beefed-up security measures.
(…)
But some companies, at least, have chosen to embrace hackers. iRobot, the company behind the Roomba robot vacuum-cleaner, includes an external data connector in the device and has even documented how to use it. While most customers appreciate their Roombas for their autonomous cleaning skills, there is also a small minority of users who want to reprogram them. iRobot is one of the few firms to acknowledge and appreciate customers who like to tinker. After all, there are few manifestations of feedback as heartfelt as someone who is willing to spend their own time and effort to improve a product.
Some companies are not well-aware that this trend might modify their business model.
