ZDNET reports this interesting fact: IBM said it is developing an application to analyse how discussions on blogs and other Web sites are affecting a given corporation’s image. It’s called “Public Image Monitoring Solution” and it’s based on IBM’s text analytics and search software, WebSphere Information Integration OmniFind Edition.

The Web-based program could cull results on the topic of fuel efficiency from various sources and generate reports by categorizing the information. If many consumers or news stories are making negative comments about a product, for example, a marketing person would know and could react. (…) The product could also be customized to search through a specific type of information source, such as news articles, or to categorize data in predefined way.

It seems that blog/website analysis tools à la Technorati/Blogpulse (among others) are just taking off!

This entry was posted on Wednesday, November 9th, 2005 at 10:10 pm and is filed under blogosphere, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.