Blog figures

Two different reports are coming up with reassuring figures on blog readership.

First it seems more people are reading blogs, with the people of MarketWatch finding that 10% of consumers read blogs (5% in 2004) and 6% use RSS (2% in 2004).

Second the trust in blogs is going up with the BBC reporting that more than three-quarters of those questioned in a survey said they had consulted blogs before shopping. Respondents said they trusted blogs because they were written by real people and based on actual experiences.

Things are getting better, and now that we are starting to talk about real value (consumers reading blogs before buying anything) the corporate blog frenzy will begin.

(via MicroPersuasion and PointBlog)