This is such an important topic for all the web people out there. Not applicable to all organizations (I used to work for many that do not have shareholders for example) but he is making a good point: to sell a project on management you need to speak their language. And it’s up to you to convince them, not the other way around (unfortunately).

Gerry McGovern: Proving to senior management your website delivers value

It’s time for public websites and intranets to show clearly how they are delivering value. The first step in doing this is to understand how senior management thinks about value.

(via the amazing people of InfoDesign who are also pointing to this very interesting article on what to do if you can’t avoid registration forms)

This entry was posted on Monday, September 26th, 2005 at 6:25 pm and is filed under strategy, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.