Blogs can help boost a career or sink it

For businesses, blogs and other forms of personal Internet communication constitute a new frontier fraught with promise and peril. On the one hand, companies are scrambling to use them as a recruiting and marketing tool, and are encouraging some employees to blog. On the other, they are wondering how to deal with the damage that current and former employees and dissatisfied customers can do on the Web.

The result is a “mild level of social panic,’’ Rainie said. “The lawyers and the marketers are, in many cases, at least in covert war with each other.’‘

Mild level of social panic. I love it! (via The Tao of Jeremy)

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