Coca-Cola debuts vending machines selling, along the usual drinks, ring-tones and music for your mobile phone. We should expect more of these cross-selling concepts in the coming years. Companies with strong market positioning (usually acquired in the real world) try to exploit it by proposing intangible, cheap to transport and distribute products.

Access to consumer is one of the hottest assets a company can have in these days of information overload. Coke has a nice network of customers. Now that making this network bigger is more complicated and expensive than ever before, they will try to maximize the existing.

“We have the clients, bring on your stuff we will sell it for you.”

The Register: Coke to sell virtual stuff with the ‘real thing’

This entry was posted on Sunday, September 11th, 2005 at 8:50 am and is filed under strategy, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.