Content wisdom
Two great links from the infoDesign newsletter:
Quality, not quantity: delivering value from web content
Slowly but surely, organizations are beginning to realize that the quality of their content is critical to the success of their intranets and websites. However, there is a long way to go. I still come across many organizations who give little or no regard to the quality of the content they publish.
Absolutely right. Editors will be the key people in web projects, at least when design and information architecture will become commodities just as it happened with publishing technologies.
Also from the same author:
Web manager: you can’t serve everybody
Every time you serve someone, you make someone else wait. Every time you publish a piece of content you make other content less findable.
I find this radical, but at the same time it is a useful mindset. Every word has to fight for existence on the web, because every single letter is costing space and user attention. It is an old truth of the web and you can’t escape it.
