Normal sites should not copy Amazon’s design.
Jakob Nielsen’s latest alert box is available and speaks of how people should stop copying amazon’s interface blindly when making ecommerce sites. .
For many years, that one thing in e-commerce design was “Do like Amazon.” No more.
[…]
Paradoxically, Amazon’s design may work well for Amazon itself. The company is simply so different from other e-commerce sites that what’s good for Amazon is not good for normal sites.
I really love reading Jakob Nielsen because he has this unique angle on things, masterfully mixes theory and real world observations and always comes up with articles that you would never have expected.
