It is report day in here ;-)
The latest I just printed is the Corporate Blogging 2005 that the people from backbonemedia just released. I did not finish reading the whole thing yet but it seems to contain some useful findings and figures that people working on the matter could use extensively.

What we discovered was that […] corporate blogs are living up to all the hype. […] corporate blogs are giving established corporations and obscure brands the ability to connect with their audiences on a personal level, build trust, collect valuable feedback and foster strengthened relationships while and at the same time benefiting in ways that are tangible to the sales and marketing side of the business.

Download the 72 pages report in PDF here

This entry was posted on Friday, July 29th, 2005 at 3:10 pm and is filed under corporate-blogging, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.