I find their writings amazingly rich and full of insights. Great, great job these guys are doing (check it out on Naked Conversation). Corporate blogging could be the typical niche for a quickly written, full of banalities book to get some quick cash but these guys are taking the high road. Kudos to you people, keep the pressure!

Chapter 11 is out: Doing it right. I especially like tip #5:

Show your authority
A good corporate blog is both passionate and authoritative. Passion alone does not make a point. Authority alone is boring.

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