The humbling learning experience continues. Here is episode II of the life of my blog project inside a large Swiss bank. 2000 readers, 3 contributors, and guess what:

The audience is ready. Editors are not

We really expected people not to be immediately receptive to a less formal communication channel like a blog. In such a context we expected to catch a lot of fire from those claiming that the blog does not contain enough information, that it is a waste of time etc… Our strategy was to start publishing posts full of tangible information and to slowly transition towards lighter and more debatable content.

It seems people have been expecting more direct communication for a while, and that the problem is not the audience but rather editors that are reluctant to expose themselves to the public debate. I thought it would be the other way around, with a bunch of enthusiastic people pushing content to uncaring readers. Learning on the job ;-)

This entry was posted on Thursday, June 30th, 2005 at 7:16 pm and is filed under corporate-blogging, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.