Intranet Blogs
Here is an article on blogs in internal communication. I especially liked this quote that summarizes the whole purpose of a blog: creating discussion rather than becoming an authoritative and exhaustive source of information.
“The idea is to communicate ‘awareness’ rather than information, so that team members know what’s happening, and who to go to for in-depth details,”
Some useful tips for all the internal bloggers out there.
To ensure that your blog is read […] here are a couple of pointers:
• Keep it conversational and light
• Know your audience and write to them
• Blogs are highly time-sensitive so currency is critical
• Anecdotes are encouraged and expected
• Use links to refer to relevant information
• Be succinct and break-up the text – which encourages “scanning”
(Thx Steve)
