Will speak for plane tickets
I am trying to convince Thomas to let me speak next year so my shameless pursuit of air time starts here (and now). Things I would have talked at reboot had the organizers known I am so cool I could be a blogger myself ;-)
– Publishing has been here for a while now so the explosion we have now is due to the emergence of the egsistence (ego-existence) monitoring tools ala Technorati . We live in an era where you get increased return (in terms of value, immediacy and frequency) on what you send to the world. Discussion is getting big because our words have more echo.

– Blogs will not be called blogs anymore in a short period of time. Once discussion/ tags/permalinks are integrated in all websites there will be no more need for the term blog. Blogs will be homepages (when run by people) or online magazines (when run by corporations).

This was written by PWC in 2001 and still stands. The end of a bubble started a great decline in the quality and quantity of online services. Despite the end of the startups’ golden era people continued to turn to the web, got some broadband connections, learned how to use a browser. No we are in a situation were services are slowly catching up with the users. People want streaming TV, better search engines, tags, server space, more usable websites, etc… Bottom line is your newest product is already behind expectations.
Do you care what flickr runs on? Do you know what server they use at Amazon or Gmail? Users don’t. You site success depends more of your graphical interface than of your software technology. Fortunately for all of us technology is slowly turning into a flexible and mature commodity.

On the other side blogs won’t have that problem. Bloggers can increase their audience without constraints as their distribution channel is unconstrained and they outsource part of their job to the community.
Blogs are a better source of information as it is safer to have fact checking outsourced to the audience than managed internally (by probing one out of ten articles).

