To get some inspiration it is always nice to look at award winning campaigns. This week I found the Webby awards in New York and the Belgian Cyber Lions Awards.

With the Webby Awards, NYtimes.com was the big winner also for the NYT style magazine video’s. The Obama “Yes We Can” video-clip is a winner. And The Onion wins seven awards for their webvideo’s and podcasts. (thank’s to webwereld.nl).

I think we can conclude that video is becoming really important these days. In this respect I like to get some special attention for Viva la Creation! (also a webby winner). It is a video remix project. With their tool called jumpcut, anybody can remix video.

When video remixing gets mainstream think about the possibilities for user generated content but also about again losing brand control. Anybody can take your video-commercial and make his/her own version.

Online video advertising is getting popular.

Research from Isobar
found that around 90% of the French online audience ages 15 to 49 had seen at least one video ad in May 2007.

Over half (55.5%) of the respondents to the Isobar survey went on to visit a brand’s Web site, one-third searched online for further product information and over 22% requested further information. What’s more, one in five bought a product as a direct result of seeing a video ad.

See eMarketer

Interactive Advertising Bureau (IAB) now presents an overview of Digital Video Ad Formats to help us out with all the different possibilities.

Today, in the Netherlands, wehkamp.nl is the first with a video ad on the youtube NL homepage. (see marketingfacts.nl)

and there is a lot more to come..