Google Flu Trends

November 12th, 2008

Google is doing an experiment on mapping searches for “flu” and so probably mapping where there is a flu outbreak in real life. (correlation between flu-searches and real flu)

Check Google Flu Trends (thanks to hyped.nl)

Interesting relation between search and real-life issue’s. Marketing and Brand managers must actively  spot such trends because following a trend is much easier than creating one.

Start following Google Zeitgeist

Check out the rising searches for Switzerland for the last 30 days.