What is going on in Swiss minds this week. Looking at the rising searches this week.
-Ski Worldcup. (ski wm, and Lara gut)
-Google latitude (see where your friends are)
-Floricienta (see also picture)
- and of course Valentinstag.
Twitter goes mainstream says an article in The Wall Street Journal and I think it is.
Last week I noticed a few new starters and besides that you see more and more companies using and tracking twitter.
I mentioned earlier the respond on my complaints about netvibes on twitter and their active reply. You see this happening more often. Lately I had the same thing with skype while complaining about the quality.
One thing to be careful for as a company on twitter is again that you deliver value. There are a bunch of companies which just publish their rss feeds to twitter. That is not so bad. But the thing is they never respond if you send them a message. So no interaction.
About this going meanstream this seems more the case in the US. Counting Swiss Tweets look at swisstweets.chor follow swisstweet on twitter. The amount of twitter users in Switzerland is not much, but think also about the quality of its visitors.
Check out how top brands are doing in social media. Read The top Brand in Social media report 2008.
As expected: It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct correlation with that brand’s reputation.
And the balance of power has shifted - with control passing from the brands themselves to the consumers.
(source marketingfacts.nl)
Want to check your Brand yourself?
Looking at the report’s Methodology: You can start by measuring the number of times your brand is mentioned on Youtube, Facebook, MySpace, Bebo, Flickr, Digg, Twitter Del.icio.us and Board Reader. And you can do a search on Google blog search and Technorati.com. After measuring the quantity you have to start looking for the tone of voice as well…
-Want to learn more about using Social Networks.
-BTW Interbrand has an office in Nyon.
The Interactive Advertising Bureau (IAB) can be found in most European countries and in various other countries of the world, even in South America. There are now attempts to launch the first Asian IAB in china.
Strange though that there still is no Swiss IAB.
Asking IAB Europe about it, they confirm that IAB Europe is in conversation with a group of people about opening an IAB here. They hope to make a formal announcement about it before June. That is in about 10 days!
Mission of IAB is accelerating the growth of e-commerce, interactive advertising and online marketing.
When you look at the structure of digital companies you often see something like a ‘labs’. Nice thing about these labs is that you create a platform for innovation and that you share this process with the outside world. If done properly it is a great tool in product development and it also has growing involvement as a side effect.
A good ‘lab’ is more than just asking people to send in ideas. It is about sharing information and asking for feedback from experts or consumers.
10 examples of labs:
If you know more, feel free to mention.
I have just created a Google custom search for Switzerland, CH Social Search. Searching within major social networks and websites used by Swiss people. If you need it, use it.
This custom search is open for contribution. So if you have any suggestions to make it better just send it in.
Custom search is vertical search made easy for everybody. I suggest companies should make their own custom searches serving or exploring their target audiences.
Mobile marketing is getting serious. Admobs.com launches a Google Adwords-like service for easy mobile banner advertising. Including a mobile landing page, if you need one. Google offers Mobile image ads since April 23.
This is just a first step. Bannering on mobile is nice but not really intelligent and engaging, unless you target very well. And also then you tend to forget about the specific value of a mobile device for the consumer.
More on this in the following presentation from Mobile Monday Amsterdam
By rob
local info:
April 18th there was the Innovative advertising awards 2008 gala in New York City. Formerly known as the Interactive and New Media Awards.
In their own worlds:
New York Festivals was the first to create an international competition recognizing the importance and marketing value of innovative media.
Some of the categories in this competition include: Advergames and Viral Advertising for products or services; Online Advertising, including integrated campaigns that include online elements; a wide selection of categories for Guerrilla Marketing and Alternative Media, such as ambient, event and mobile marketing, blogs, short message systems, and street teams; and CD-ROM applications.
To be honest the New York Festivals website is a bit user unfriendly with all the winners info in pdf-format. But I understand that Stella Artois is the big winner.
There where three Swiss winners. DRAFTFCB got a Silver Worldmedal for their viral campaign (see picture above).
This blog is about Digital Branding.
-How to connect with the prosumer-
Where possible with a link to CH.
For any suggestions, advise and the like.
Please contact info[at]n98.ch
