Today for our CH BrandReview I am going to look at the website of Hotel Des Bergues in Geneva. When I just arrived in Geneva and I passed by Des Bergues, it appealed to me instantly. It has a remarkable location and I think I have seen it appear in movies ones and a while.

For this reason I had high expectations of their website but I became a bit disappointed when I took a visit.

When I searched for Les Bergues in Google, Des Bergues came out properly on the top position. However Des Bergues doesn’t have its own hoteldesbergues.ch, it has only a few pages on the fourseasons.com website. The photography is good but the framework is very basic. I see some similarity with this website only this is not concerning a luxury (hotel) Brand like Four Seasons is.

However I did contact Four Seasons about this and they do not agree with me on this. As a result they did put up an online survey. So when you visit their website you can agree or disagree with me.

What I really do miss though is storytelling. I want to know more about Des Bergues. It is supposed to be the first hotel of Geneve. And it has been a landmark on the Rhône since 1834..

There must be a lot more to tell. For example is the Quai des Bergues named after the Hotel or is it the other way around.

To be continued.

Screenshot Hotel Des Bergues Geneve

 

 

 

(inspired by brandchannel.com)

Just back from my holidays. Wondering that most tourist information is still offline.

With the interactive marketing getting more location based cities, countries, regions etc. should consider the huge possibilities of mobile marketing, google.maps, video etc.

I, as a tourist, would like to get info on my mobile while entering a city. Especially on holidays we are in need of information for example about the weather.

I went to Nice in the South of France, lovely place. I Like this webcam so much. Got a free slogan for them (I am using it already) Have a Nice day!