Lately I called several major organisations asking for the online marketing department, the Internet communications person etc. Most of the time this seems more difficult then you would expect.

First a little bit of silence at the other end of the line. Then the receptionist does a quick search in their “phonebook”. Then somebody answers the phone. Either some IT guy or communication assistant if you are lucky. “mm yes Internet communications, we do something about that but we don’t really have someone responsible for that. Maybe you should try..”

It seems like there is no one responsible for digital communications at all or he/she is just unfindable. Seems like digital marketing still doesn’t have its real place within these organisations. Most of the time it is easier for me to find the right person on linkedin.com than for his colleagues inside the company.

Is digital marketing still something for this one guy who cares? Or do they just leave it to the advertising agencies? Seems to me we still have a long way to go.