Check out how top brands are doing in social media. Read The top Brand in Social media report 2008.

As expected: It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct correlation with that brand’s reputation.

And the balance of power has shifted - with control passing from the brands themselves to the consumers.
(source marketingfacts.nl)

Want to check your Brand yourself?

Looking at the report’s Methodology: You can start by measuring the number of times your brand is mentioned on Youtube, Facebook, MySpace, Bebo, Flickr, Digg, Twitter Del.icio.us and Board Reader. And you can do a search on Google blog search and Technorati.com. After measuring the quantity you have to start looking for the tone of voice as well…

-Want to learn more about using Social Networks.

-BTW Interbrand has an office in Nyon.