Today for our CH BrandReview I am going to look at the website of Hotel Des Bergues in Geneva. When I just arrived in Geneva and I passed by Des Bergues, it appealed to me instantly. It has a remarkable location and I think I have seen it appear in movies ones and a while.
For this reason I had high expectations of their website but I became a bit disappointed when I took a visit.
When I searched for Les Bergues in Google, Des Bergues came out properly on the top position. However Des Bergues doesn’t have its own hoteldesbergues.ch,it has only a few pages on the fourseasons.com website. The photography is good but the framework is very basic. I see some similarity with this website only this is not concerning a luxury (hotel) Brand like Four Seasons is.
However I did contact Four Seasons about this and they do not agree with me on this. As a result they did put up an online survey. So when you visit their website you can agree or disagree with me.
What I really do miss though is storytelling. I want to know more about Des Bergues. It is supposed to be the first hotel of Geneve. And it has been a landmark on the Rhône since 1834..
There must be a lot more to tell. For example is the Quai des Bergues named after the Hotel or is it the other way around.
Last Thursday, 29 may, there was the second e-Business Convention in Geneve. It was a small conference and the aim was not to be inspiring, I guess, but more to inform new prospects and clients.
I was surprised there was a photographer instead of some flashy podcast and or back-channel experience. Must valuable of the convention was, in my opinion, the list of companies serving Geneva and it region in the online marketing field. So here is a list of companies based in our region.
Mobile marketing is getting serious. Admobs.com launches a Google Adwords-like service for easy mobile banner advertising. Including a mobile landing page, if you need one. Google offers Mobile image ads since April 23.
This is just a first step. Bannering on mobile is nice but not really intelligent and engaging, unless you target very well. And also then you tend to forget about the specific value of a mobile device for the consumer.
More on this in the following presentation from Mobile Monday Amsterdam
On ideasonideas.com Saatchi & Saatchi CEO Kevin Roberts answers some questions following an interview in BusinessWeek last December. On youtube I find an interview with him from a few weeks ago.
It is interesting to see how a agency like Saatchi is struggling to keep up in the digital age. With Kevin Roberts it is all about Lovemarks. So now with all the new possibilities it is just about digital Lovemarks, isn’t it?
What I miss in the interviews is some good examples of digital Lovemarks. On ideasonideas.com Roberts comes with a few examples as the bestinjest campaign. But what I miss is the real emotional connection where the lovemarks stand for.
In my opinion it is even easier now a days to really move people because of the smooth distribution. I always put it like this: One thing never changes.. Human
with all the social networks > we can still feel lonely
