Last Thursday, 29 may, there was the second e-Business Convention in Geneve. It was a small conference and the aim was not to be inspiring, I guess, but more to inform new prospects and clients.
I was surprised there was a photographer instead of some flashy podcast and or back-channel experience. Must valuable of the convention was, in my opinion, the list of companies serving Geneva and it region in the online marketing field. So here is a list of companies based in our region.
Mobile marketing is getting serious. Admobs.com launches a Google Adwords-like service for easy mobile banner advertising. Including a mobile landing page, if you need one. Google offers Mobile image ads since April 23.
This is just a first step. Bannering on mobile is nice but not really intelligent and engaging, unless you target very well. And also then you tend to forget about the specific value of a mobile device for the consumer.
More on this in the following presentation from Mobile Monday Amsterdam
On ideasonideas.com Saatchi & Saatchi CEO Kevin Roberts answers some questions following an interview in BusinessWeek last December. On youtube I find an interview with him from a few weeks ago.
It is interesting to see how a agency like Saatchi is struggling to keep up in the digital age. With Kevin Roberts it is all about Lovemarks. So now with all the new possibilities it is just about digital Lovemarks, isn’t it?
What I miss in the interviews is some good examples of digital Lovemarks. On ideasonideas.com Roberts comes with a few examples as the bestinjest campaign. But what I miss is the real emotional connection where the lovemarks stand for.
In my opinion it is even easier now a days to really move people because of the smooth distribution. I always put it like this: One thing never changes.. Human
with all the social networks > we can still feel lonely
