As expected: It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct correlation with that brand’s reputation.
And the balance of power has shifted - with control passing from the brands themselves to the consumers.
(source marketingfacts.nl)
Want to check your Brand yourself?
Looking at the report’s Methodology: You can start by measuring the number of times your brand is mentioned on Youtube, Facebook, MySpace, Bebo, Flickr, Digg, Twitter Del.icio.us and Board Reader. And you can do a search on Google blog search and Technorati.com. After measuring the quantity you have to start looking for the tone of voice as well…
Today for our CH BrandReview I am going to look at the website of Hotel Des Bergues in Geneva. When I just arrived in Geneva and I passed by Des Bergues, it appealed to me instantly. It has a remarkable location and I think I have seen it appear in movies ones and a while.
For this reason I had high expectations of their website but I became a bit disappointed when I took a visit.
When I searched for Les Bergues in Google, Des Bergues came out properly on the top position. However Des Bergues doesn’t have its own hoteldesbergues.ch,it has only a few pages on the fourseasons.com website. The photography is good but the framework is very basic. I see some similarity with this website only this is not concerning a luxury (hotel) Brand like Four Seasons is.
However I did contact Four Seasons about this and they do not agree with me on this. As a result they did put up an online survey. So when you visit their website you can agree or disagree with me.
What I really do miss though is storytelling. I want to know more about Des Bergues. It is supposed to be the first hotel of Geneve. And it has been a landmark on the Rhône since 1834..
There must be a lot more to tell. For example is the Quai des Bergues named after the Hotel or is it the other way around.
Last Thursday, 29 may, there was the second e-Business Convention in Geneve. It was a small conference and the aim was not to be inspiring, I guess, but more to inform new prospects and clients.
I was surprised there was a photographer instead of some flashy podcast and or back-channel experience. Must valuable of the convention was, in my opinion, the list of companies serving Geneva and it region in the online marketing field. So here is a list of companies based in our region.
Mobile marketing is getting serious. Admobs.com launches a Google Adwords-like service for easy mobile banner advertising. Including a mobile landing page, if you need one. Google offers Mobile image ads since April 23.
This is just a first step. Bannering on mobile is nice but not really intelligent and engaging, unless you target very well. And also then you tend to forget about the specific value of a mobile device for the consumer.
More on this in the following presentation from Mobile Monday Amsterdam
