How does your Brand rank in Social Media?

August 4th, 2008

Check out how top brands are doing in social media. Read The top Brand in Social media report 2008.

As expected: It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct correlation with that brand’s reputation.

And the balance of power has shifted - with control passing from the brands themselves to the consumers.
(source marketingfacts.nl)

Want to check your Brand yourself?

Looking at the report’s Methodology: You can start by measuring the number of times your brand is mentioned on Youtube, Facebook, MySpace, Bebo, Flickr, Digg, Twitter Del.icio.us and Board Reader. And you can do a search on Google blog search and Technorati.com. After measuring the quantity you have to start looking for the tone of voice as well…

-Want to learn more about using Social Networks.

-BTW Interbrand has an office in Nyon.

BrandReview Hotel Des Bergues Geneve

July 25th, 2008

DesBerguesGeneve

Today for our CH BrandReview I am going to look at the website of Hotel Des Bergues in Geneva. When I just arrived in Geneva and I passed by Des Bergues, it appealed to me instantly. It has a remarkable location and I think I have seen it appear in movies ones and a while.

For this reason I had high expectations of their website but I became a bit disappointed when I took a visit.

When I searched for Les Bergues in Google, Des Bergues came out properly on the top position. However Des Bergues doesn’t have its own hoteldesbergues.ch, it has only a few pages on the fourseasons.com website. The photography is good but the framework is very basic. I see some similarity with this website only this is not concerning a luxury (hotel) Brand like Four Seasons is.

However I did contact Four Seasons about this and they do not agree with me on this. As a result they did put up an online survey. So when you visit their website you can agree or disagree with me.

What I really do miss though is storytelling. I want to know more about Des Bergues. It is supposed to be the first hotel of Geneve. And it has been a landmark on the Rhône since 1834..

There must be a lot more to tell. For example is the Quai des Bergues named after the Hotel or is it the other way around.

To be continued.

Screenshot Hotel Des Bergues Geneve

 

 

 

(inspired by brandchannel.com)

eMarketing list Geneve region

June 2nd, 2008

Last Thursday, 29 may, there was the second e-Business Convention in Geneve. It was a small conference and the aim was not to be inspiring, I guess, but more to inform new prospects and clients.

I was surprised there was a photographer instead of some flashy podcast and or back-channel experience. Must valuable of the convention was, in my opinion, the list of companies serving Geneva and it region in the online marketing field. So here is a list of companies based in our region.

  1. www.b3b.ch
  2. www.b-i.com
  3. www.businessdecision.ch
  4. www.cobweb.ch
  5. www.cross-systems.ch
  6. www.dotbase.com
  7. www.emailvision.ch
  8. www.everial.ch
  9. www.ic-agency.com
  10. www.mediapost.ch
  11. www.opi.ch
  12. www.optaros.com
  13. www.rsd.com
  14. www.smallbiz.ch
  15. www.zoovista.ch

From Content to Context

May 5th, 2008

Mobile marketing is getting serious. Admobs.com launches a Google Adwords-like service for easy mobile banner advertising. Including a mobile landing page, if you need one. Google offers Mobile image ads since April 23.

This is just a first step. Bannering on mobile is nice but not really intelligent and engaging, unless you target very well. And also then you tend to forget about the specific value of a mobile device for the consumer.

More on this in the following presentation from Mobile Monday Amsterdam

By rob

local info:

About

April 9th, 2008

This blog is about Digital Branding.

-How to connect with the prosumer-

Where possible with a link to CH.

For any suggestions, advise and the like.
Please contact info[at]n98.ch