It is again time for a restyle.

Banners and advertising are getting visually very attractive. However most websites stay behind.

If your customer clicks on your well animated banner and comes on your website, be careful the two match. Due two the use of flash in advertising your landing page or company website  is becoming a sort of disappointment.

Most websites are still built around text. This is changing fast. The web is getting more visual. We are able to send out and consume more pictures, video’s etc.

For Brands this is a very welcome change. With the combination of image and text your message can get out stronger. The only thing is don’t stay behind. Avoid the risk of looking poor.

If your banners look better than your website you know it is time for a change. You could either change your banners or change your website.

I would chose the latter.

For Digital Branding, your visual presentation is extremely important and with the growing influence of interactivity and video the use of Flash is almost inevitable. However the problem with Flash is that it has a problem with search engines.

But there is some improvement now. Adobe is working with Google and Yahoo! to enable one of the largest fundamental improvements in web search results by making the Flash file format (SWF) a first-class citizen in searchable web content.

This will increase the accuracy of web search results by enabling top search engines to understand what’s inside of RIAs and other rich web content created with Adobe Flash technology and add that relevance back to the HTML page.

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