Just before the weekend some more thoughts.

Referring to my last post about female digital behaviour. It is often said that in marketing targeting women is often overlooked but very important. Women buy more than man, have a big influence in the decision making process. I think their influence is even growing since women have more often their own job. Which results in more confidence, girlpower. “All the honeys making money“

You even see more and more families in which the women making more money than the man (in the Netherlands at least). I call them Girl leading couples myself.

Research has shown that if you want to target women you need to think further than a pink product or website. We also know that social networks without a specific cause are more used by women than by man. Man prefer social networks like linkedin.com. Can we conclude that women enjoy more the communications itself? I think so.

Women like to share. With the growing amount of social networks, connecting alone is not enough anymore. What has your network to offer. Is it more local, more subject orientated… but maybe we should think more in concepts here.

I still miss the voice of advertising agencies in the interactive field. Advertising agencies have a huge experience in concepting. Large agencies like Saatchi and TBWA have some basic emotion as a core value like love, disruption etc.

Maybe it is time to start social networks based on a concept or emotion in which a certain emotion is the connecting factor. Let’s call them EmoNetworks.

Think about their use in branding. Disruption network, love network, anger network, nostalgy network.. This year the domainname www.bored.com was sold for millions.

Never underestimate emotions. Communism was based on emotions.