How to quick start an online company

August 15th, 2008

Most people still have the feeling that making good money online is for big businesses and brands. However the Internet makes it easier than ever to start your own business with almost nothing to invest.

Big companies are often moving slow and if you hit the right market those big companies’ only solution is to buy your innovative fast growing online business.

Here are some tips to get you started.

  • Most people think of selling things. When you have indeed a product to sell. You can just start by creating an online shop with for example Amazon Webstore or sites like eBay and start right away. I know someone who is just selling Ikea stuff on eBay. Some people just don’t know how cheap Ikea is and she makes a profit.
  • If you don’t have a product to sell. You can either sell a service like cleaning, consultancy etc. Or you can start buying cheap products from China on alibaba.com.
  • Best of all is just to start selling product of others. Become a publishers for an affiliate network like Tradedoubler.com and start selling. You get a commission for each sale you make. You may need a website which you create with free online tools. You can also use advertising like Google Adwords and redirect your clicks to get the commission. (read the affiliate program regulations)
  • If you think affiliate marketing is too complicated just get started with sites like Friendhunter.nl. On friendhunter you can become a headhunter in one minute. You just register on the site. Then you start to contact all your friends asking if they are interested in this wonderful new job you saw.
  • Talking about friends. It is good to have a lot a friends online. If you have a lot of online contacts or friends in for example social networks. People are also willing to pay for just sending these friends a message.
  • More like a creative one. Act like a Brand. Be creative. Do what you love most. Because then you have never ending energy and ideas. When you have a brought idea/concept. Give it a name and logo. Start spreading this idea, keep moving. You will become an online identity which people trust, like, hate. Big Brands will want to be associated with you.

Good luck! End keep me updated.

Flash and Search

July 24th, 2008

For Digital Branding, your visual presentation is extremely important and with the growing influence of interactivity and video the use of Flash is almost inevitable. However the problem with Flash is that it has a problem with search engines.

But there is some improvement now. Adobe is working with Google and Yahoo! to enable one of the largest fundamental improvements in web search results by making the Flash file format (SWF) a first-class citizen in searchable web content.

This will increase the accuracy of web search results by enabling top search engines to understand what’s inside of RIAs and other rich web content created with Adobe Flash technology and add that relevance back to the HTML page.

Read the full article

From Content to Context

May 5th, 2008

Mobile marketing is getting serious. Admobs.com launches a Google Adwords-like service for easy mobile banner advertising. Including a mobile landing page, if you need one. Google offers Mobile image ads since April 23.

This is just a first step. Bannering on mobile is nice but not really intelligent and engaging, unless you target very well. And also then you tend to forget about the specific value of a mobile device for the consumer.

More on this in the following presentation from Mobile Monday Amsterdam

By rob

local info: