Mobile marketing is getting serious. Admobs.com launches a Google Adwords-like service for easy mobile banner advertising. Including a mobile landing page, if you need one. Google offers Mobile image ads since April 23.

This is just a first step. Bannering on mobile is nice but not really intelligent and engaging, unless you target very well. And also then you tend to forget about the specific value of a mobile device for the consumer.

More on this in the following presentation from Mobile Monday Amsterdam

By rob

local info:

• Mobile Monday Geneva (seems not really alive)
• Clicmobile is based in Geneva
• Swisscom mobile lab