Most of us still have the presumption that with online marketing you only reach youth. The European Interactive Advertising Association (EIAA) now published a report about Digital Families. It is interesting to see that Digital parents engage in a wider range of digital activities than those that live without children.

The research also shows that the websites visited by digital parents and their online activities vary according to the age of the children. If you are planning on targeting this online audience this information is really useful:

People living with very young children (between nought and four) are increasingly visiting health and film websites (+24% since 2006) while those living with children between five and nine are going to games sites (+32%). Price comparison sites are seeing a boost amongst those living with children between ten and fifteen (+31%) while those with older children (between 16 and 18) are enjoying more TV sites (+77%). Users living with older children also seem to be more technically advanced – almost half (47%) of those living with children aged 16-18 use instant messaging services compared to 37% of people living with children aged nought to four. A similar trend is seen when comparing film, TV or video clip downloads (30% vs. 22%) and music downloads (36% vs. 32%).

(sources: Google Alert and marketingfacts.nl)

Online video advertising is getting popular.

Research from Isobar
found that around 90% of the French online audience ages 15 to 49 had seen at least one video ad in May 2007.

Over half (55.5%) of the respondents to the Isobar survey went on to visit a brand’s Web site, one-third searched online for further product information and over 22% requested further information. What’s more, one in five bought a product as a direct result of seeing a video ad.

See eMarketer

Interactive Advertising Bureau (IAB) now presents an overview of Digital Video Ad Formats to help us out with all the different possibilities.

Today, in the Netherlands, wehkamp.nl is the first with a video ad on the youtube NL homepage. (see marketingfacts.nl)

and there is a lot more to come..

Hi There. This is my first post for Liftlab.com. To show you what it’s all about. Paul Isakson explains the future of marketing.

By rob

This blog is about Digital Branding.

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