Youtube is testing mobile advertising starting in the U.S. and Japan.

On the Google Mobile Blog they say the following:

YouTube for mobile continues to grow exponentially, and today, people watch hundreds of millions of YouTube videos every month on mobile devices.

At YouTube, we are constantly testing new ways to deliver the kinds of ads that contribute to the user experience while making the most sense for advertisers, and we’ve learned a lot about what works for YouTube and what doesn’t. We’re excited to explore new approaches to mobile advertising, and will evaluate this test closely over the next several weeks…

Want to know more about the mobile user experience?

-Keep checking Google mobile blog

-or check my older post about Mobile marketing

Just back from my holidays. Wondering that most tourist information is still offline.

With the interactive marketing getting more location based cities, countries, regions etc. should consider the huge possibilities of mobile marketing, google.maps, video etc.

I, as a tourist, would like to get info on my mobile while entering a city. Especially on holidays we are in need of information for example about the weather.

I went to Nice in the South of France, lovely place. I Like this webcam so much. Got a free slogan for them (I am using it already) Have a Nice day!

Mobile marketing is getting serious. Admobs.com launches a Google Adwords-like service for easy mobile banner advertising. Including a mobile landing page, if you need one. Google offers Mobile image ads since April 23.

This is just a first step. Bannering on mobile is nice but not really intelligent and engaging, unless you target very well. And also then you tend to forget about the specific value of a mobile device for the consumer.

More on this in the following presentation from Mobile Monday Amsterdam

By rob

local info:

• Mobile Monday Geneva (seems not really alive)
• Clicmobile is based in Geneva
• Swisscom mobile lab