To get some inspiration it is always nice to look at award winning campaigns. This week I found the Webby awards in New York and the Belgian Cyber Lions Awards.

With the Webby Awards, NYtimes.com was the big winner also for the NYT style magazine video’s. The Obama “Yes We Can” video-clip is a winner. And The Onion wins seven awards for their webvideo’s and podcasts. (thank’s to webwereld.nl).

I think we can conclude that video is becoming really important these days. In this respect I like to get some special attention for Viva la Creation! (also a webby winner). It is a video remix project. With their tool called jumpcut, anybody can remix video.

When video remixing gets mainstream think about the possibilities for user generated content but also about again losing brand control. Anybody can take your video-commercial and make his/her own version.

April 18th there was the Innovative advertising awards 2008 gala in New York City. Formerly known as the Interactive and New Media Awards.

In their own worlds:

New York Festivals was the first to create an international competition recognizing the importance and marketing value of innovative media.

Some of the categories in this competition include: Advergames and Viral Advertising for products or services; Online Advertising, including integrated campaigns that include online elements; a wide selection of categories for Guerrilla Marketing and Alternative Media, such as ambient, event and mobile marketing, blogs, short message systems, and street teams; and CD-ROM applications.

To be honest the New York Festivals website is a bit user unfriendly with all the winners info in pdf-format. But I understand that Stella Artois is the big winner.

There where three Swiss winners. DRAFTFCB got a Silver Worldmedal for their viral campaign (see picture above).