I am not the first to mention it, but it is just to important. So I just have to mention it on this blog.

Competitive intelligence is now for everybody. And again it’s free.

Avinash Kaushik, webanalytics expert and author of the book Webanalytics an hour a day, is explaining competitive intelligence on his analytics weblog. This week he is explaining the use of Google Ad Planner to get information about your competitors audience. You get demographics and psychographics about their website visitors and you can easily compare it with your own.

He is even giving a Procter & Gamble example. So read this article.