Branding for Conversion
More and more research shows that display ads and in more general online branding is good for conversion.
If you only measure clicks, or even worse last-click, you miss the point of branding completely. People buy more easily when they know your brand or after seeing your display ads.
Check this article about engagement mapping from Microsoft advertising.
eMarketer recently published an article: eMarketer seven strategies. In this article (starting from page 15) eMarketer shows even the impact of display advertising on Offline sales.
So people learn about your brand online and finally buy offline.
ps. I have business connections with eMarketer
March 15th, 2009 at 9:58 am
Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look.
Thanks!