Twitter goes Mainstream
Twitter goes mainstream says an article in The Wall Street Journal and I think it is.
Last week I noticed a few new starters and besides that you see more and more companies using and tracking twitter.
I mentioned earlier the respond on my complaints about netvibes on twitter and their active reply. You see this happening more often. Lately I had the same thing with skype while complaining about the quality.
One thing to be careful for as a company on twitter is again that you deliver value. There are a bunch of companies which just publish their rss feeds to twitter. That is not so bad. But the thing is they never respond if you send them a message. So no interaction.
About this going meanstream this seems more the case in the US. Counting Swiss Tweets look at swisstweets.chor follow swisstweet on twitter. The amount of twitter users in Switzerland is not much, but think also about the quality of its visitors.
November 11th, 2008 at 10:55 am
Thank you for mentioning swisstweets. Currently I have about 1300 Swiss Twitter users in the database, but I’m quite certain there are more users around. I just haven’t found them yet. There are indeed many Swiss businesses on Twitter, and most of them (although not all) just use it to feed their marketing/blog entries to Twitter. Very few of them answer to questions or comments.
November 11th, 2008 at 11:06 am
Thanks Matthias,
Can you give us an example of a Swiss company doing it right?
Keep up the good work
November 13th, 2008 at 12:24 pm
Not sure I’m qualfied to say what’s right and what’s wrong :-). I just like it when companies don’t sound like PR departments.
November 13th, 2008 at 12:41 pm
@matthias I agree with you. It has to be human and no rss-feed like stuff.
Some Swiss examples of good and bad would be great.
meanwhile check How not to use twitter
http://knockyoursocks.blogspot.com/2008/11/how-not-to-use-twitter.html
November 13th, 2008 at 4:25 pm
Oh, Twitter Etiquette! Well, I think there should be as many different Twitter Etiquettes as there are Twitter users :-). Do you know Emily Postnews? A hilarious read: http://www.faqs.org/faqs/usenet/emily-postnews/part1/
Company Twitter: The thing is that all the good examples I can think of right now are by people I know - so I’m hardly being objective. I’ll think about it, perhaps I’ll find some examples where I don’t know the people :-).
November 13th, 2008 at 5:18 pm
Yep lots of different etiquettes but they have all some general baseline in common.
So it gives some indication just like an offline etiquette.
Doing it all wrong is indeed hilarious
Best is to look at a good or bad example that’s why I asked.
Bad examples are all companies not responding to tweets.
Still looking for an inspiring good example..