After the past year of experiments with online marketing video, some winning formats have emerged. One may surprise you — the long-form webinar. (masshightech.com)

A webinar is, as expected, an online seminar. It is a specific type of web conference, typically one way and a webinar can be collaborative.

Interesting is that webinars seem to be very effective for marketing purposes. This is interesting because it is in line with the bigger trend of delivering relevance and content to customers in stead of the old fashion disturbing tactics.

So when you think about making an online video. Think about being relevant and think further than Youtube alone. Howcast for example is only for How-to video’s.

This entry was posted on Friday, August 22nd, 2008 at 1:55 pm and is filed under video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.