Lately I meet more companies doing online advertising, like Google Adwords, without a good analytics in place. When you don’t measure the results of any campaign, you waste your money.

You see your traffic is growing and you think you are doing a good job. But is this traffic interested in what you offer? Do they ask for more information? Do they buy your product? If you don’t measure that, you don’t know .

In stead of using your own analytics tool you should start with implementing Google analytics. It is free, and in stead of focusing on the amount of traffic you will move forward to a ‘relevant traffic’ focus.

With analytics you get insights in all visitors but you are especially interested in the visitors who buy, subscribe on your site etc. When you follow their behaviour you know what they search for and where they came from.

With this information you don’t need to buy expensive advertisements on crowded websites anymore. You buy ads on relevant places which pay off directly.

This entry was posted on Thursday, August 7th, 2008 at 11:50 am and is filed under search, webvertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.