How does your Brand rank in Social Media?
Check out how top brands are doing in social media. Read The top Brand in Social media report 2008.
As expected: It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct correlation with that brand’s reputation.
And the balance of power has shifted - with control passing from the brands themselves to the consumers.
(source marketingfacts.nl)
Want to check your Brand yourself?
Looking at the report’s Methodology: You can start by measuring the number of times your brand is mentioned on Youtube, Facebook, MySpace, Bebo, Flickr, Digg, Twitter Del.icio.us and Board Reader. And you can do a search on Google blog search and Technorati.com. After measuring the quantity you have to start looking for the tone of voice as well…
-Want to learn more about using Social Networks.
-BTW Interbrand has an office in Nyon.
August 7th, 2008 at 5:09 pm
In answer to your statement about how you measure your brand.
www.howsociable.com
This is a new application that will show you how your brand is represented on the web. It will tell you quickly how you are doing on facebook, youtube, twitter, flickr, blogs etc. www.howsociable.com is the only place to measure your brand on the social web. Just type it in and watch it work.This tool is a great place for businesses to see how there brand measures up and the areas it can improve in. This revolutionizes the way businesses can measure their web visibility. There is also a way of continually measuring your brands improvement using the brand tracker tool.
August 8th, 2008 at 10:24 am
@ Oliver thanks for sharing this. Seems a usefull tool for giving a fast impression of how you are doing in 22 big social networks. Do you have something like a benchmark? Or how do you know what is a good score?
I guess your metrics will get more than 22 in time.. also planning to do some niches?
August 8th, 2008 at 2:35 pm
The best way to know how your score is at the moment is to just compare it to competitors or brands you aspire to. The score actually relate to Coca Cola at the moment. Really pleased you find it useful.
August 8th, 2008 at 4:09 pm
A few people have been asking how we calculate the “visibility score” we assign to a brand.
We introduced the score a few weeks ago to provide a quick way for people to compare the visibility of one brand to another. We decided to take the simplest approach we could think of that would provide useful results…
We took a set of benchmark results using one globally recognised traditional brand and gave it a score of 1000. To ensure that even small, local brands would register we made it a sliding scale. For example, Coca-Cola has around 8,000 times more photos mentioning them on Flickr compared to our company Inuda, but we still get a score of 10 for having some photos rather than getting 0.
It’s very much an experimental feature so the way it’s calculated is likely to change in the future. We’ll probably create some kind of index by benchmarking against the world’s top (non-ambiguous) brands. Please let us know if you have any ideas for how we could improve it.
August 8th, 2008 at 4:58 pm
thanks Oliver for the explanation. Comparing to your direct competition will give some insights to work with indeed.
I will have to look more into this. Coca Cola as a standard is interesting. Maybe you can (better) use a typically online brand as a standard. When your system is getting used more, this will give you more data to compair with I guess.
The score is handy for a quick review. After that we can look into the results per metric.