BrandReview Hotel Des Bergues Geneve
Today for our CH BrandReview I am going to look at the website of Hotel Des Bergues in Geneva. When I just arrived in Geneva and I passed by Des Bergues, it appealed to me instantly. It has a remarkable location and I think I have seen it appear in movies ones and a while.
For this reason I had high expectations of their website but I became a bit disappointed when I took a visit.
When I searched for Les Bergues in Google, Des Bergues came out properly on the top position. However Des Bergues doesn’t have its own hoteldesbergues.ch, it has only a few pages on the fourseasons.com website. The photography is good but the framework is very basic. I see some similarity with this website only this is not concerning a luxury (hotel) Brand like Four Seasons is.
However I did contact Four Seasons about this and they do not agree with me on this. As a result they did put up an online survey. So when you visit their website you can agree or disagree with me.
What I really do miss though is storytelling. I want to know more about Des Bergues. It is supposed to be the first hotel of Geneve. And it has been a landmark on the Rhône since 1834..
There must be a lot more to tell. For example is the Quai des Bergues named after the Hotel or is it the other way around.
To be continued.
Screenshot Hotel Des Bergues Geneve
(inspired by brandchannel.com)
July 25th, 2008 at 10:29 pm
Dear Floris;
Thank you for your post and ongoing interest in Four Seasons Hotels. We certainly appreciate the comments and suggestions we receive and are continually working to improve our web site. I’m sure that over time we’ll be able to take some of your suggestions into our overall presentation.
A note - the survey you mentioned has been running on our site for four years - it will not appear on every visit, rather it is an occasional survey that helps us ensure we’re meeting the main needs of guests and visitors to our site.
Best regards.
July 29th, 2008 at 12:53 pm
Dear Michael
Thank you for your respond and good luck with improving fourseasons.com. Must be an inspiring project.
Apologies, the survey did not appear to me before on the several visits to your website.
If you have more information about the history of Des Bergues in Geneve we would be pleased to hear about it.