For Digital Branding, your visual presentation is extremely important and with the growing influence of interactivity and video the use of Flash is almost inevitable. However the problem with Flash is that it has a problem with search engines.

But there is some improvement now. Adobe is working with Google and Yahoo! to enable one of the largest fundamental improvements in web search results by making the Flash file format (SWF) a first-class citizen in searchable web content.

This will increase the accuracy of web search results by enabling top search engines to understand what’s inside of RIAs and other rich web content created with Adobe Flash technology and add that relevance back to the HTML page.

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This entry was posted on Thursday, July 24th, 2008 at 12:33 pm and is filed under search, branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.