It is possible to protect your Brand name in Google Adwords.

A nice example you find if you try to make a text-ad with the term  “Euro 2008″ in it. You get the following message (see picture):

Trademarked Term.

Due to trademark reasons we do not allow advertisers to use “Euro 2008″ in their Google Adwords ads.

If this is a wise decision for all brands, I don’t think so. It has an effect on your distribution which you should consider. However it can give you some Brand control.

This entry was posted on Wednesday, June 4th, 2008 at 1:56 pm and is filed under protection, branding, webvertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.