The Interactive Advertising Bureau (IAB) can be found in most European countries and in various other countries of the world, even in South America. There are now attempts to launch the first Asian IAB in china.

Strange though that there still is no Swiss IAB.

Asking IAB Europe about it, they confirm that IAB Europe is in conversation with a group of people about opening an IAB here. They hope to make a formal announcement about it before June. That is in about 10 days!

Mission of IAB is accelerating the growth of e-commerce, interactive advertising and online marketing.

This entry was posted on Tuesday, May 20th, 2008 at 5:18 pm and is filed under ch, webvertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.