In these days it is difficult to protect your brand against bad publicity. Everybody can say anything on any platform. It is impossible to dictate communications around your brand. Brands with the illusion of control are way behind. As explained on many other blogs bad news is spreading fast on the Internet. Much faster than good news. Here is a nice example of how to prevent this:

This Wednesday I was complaining about netvibes on twitter because netvibes seemed down for more than a day and I just had directed some prospects to my public page. Normally when I have something to say about a company I do notice them adding @company in my tweets. Never did I get any respond. It seems like most companies are using twitter for pushing in stead of interacting.

But with netvibes I did not. What they did is they noticed me complaining (using Twitter track I suppose) and asked me to get in contact. In10 minutes the problem was solved.

Think about what this did with my brand perception. And the perception of others following my tweets…

This entry was posted on Friday, May 2nd, 2008 at 4:53 pm and is filed under protection, branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.