April 18th there was the Innovative advertising awards 2008 gala in New York City. Formerly known as the Interactive and New Media Awards.

In their own worlds:

New York Festivals was the first to create an international competition recognizing the importance and marketing value of innovative media.

Some of the categories in this competition include: Advergames and Viral Advertising for products or services; Online Advertising, including integrated campaigns that include online elements; a wide selection of categories for Guerrilla Marketing and Alternative Media, such as ambient, event and mobile marketing, blogs, short message systems, and street teams; and CD-ROM applications.

To be honest the New York Festivals website is a bit user unfriendly with all the winners info in pdf-format. But I understand that Stella Artois is the big winner.

There where three Swiss winners. DRAFTFCB got a Silver Worldmedal for their viral campaign (see picture above).

This entry was posted on Friday, April 25th, 2008 at 4:55 pm and is filed under awards, branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.