Brands are increasingly recognizing that customer experience is everything. With the transparency of the web, news travels fast. Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Micropersuasion.com is even talking about a digital job function: Chief Customer Experience Officer
They also did set up an easy example with a google ’search within results’. Just enter any company and check the results.

This entry was posted on Friday, April 25th, 2008 at 3:23 pm and is filed under branding, webvertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.