Online video advertising is getting popular.

Research from Isobar
found that around 90% of the French online audience ages 15 to 49 had seen at least one video ad in May 2007.

Over half (55.5%) of the respondents to the Isobar survey went on to visit a brand’s Web site, one-third searched online for further product information and over 22% requested further information. What’s more, one in five bought a product as a direct result of seeing a video ad.

See eMarketer

Interactive Advertising Bureau (IAB) now presents an overview of Digital Video Ad Formats to help us out with all the different possibilities.

Today, in the Netherlands, wehkamp.nl is the first with a video ad on the youtube NL homepage. (see marketingfacts.nl)

and there is a lot more to come..

This entry was posted on Friday, April 11th, 2008 at 2:46 pm and is filed under webvertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.