The upcoming Mobile Monday Barcelona event will be on “Proximity Marketing” (19h30, November 6, 2006, Auditorium of the Pompeu Frabra University).

(Image courtesy of FuturLink)

I exptect to hear (and meet)

• Futurlink’s David Masó on their “Wilco” access points with Bluetooth designed to trigger the interaction with mobile phones users.
• Media Contacts‘ Joan Grau, on the challenges of implementing proximity marketing solutions
• Nike’s Paulino Moraleda on their visions of proximity solutions.

Relation to my thesis: mingling with the industry

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