The Right Time to Cease LBS Services

Cingular announced it will cease its mMode LBS offering “Find Friends” and “Find Things Nearby” in January 2006. Their spokesman mentioned:

Our active number of subscribers that use this service on a weekly basis has dwindled significantly, we have determined that this is the right time to cease our LBS services on mMode.

This entry was posted on Saturday, December 17th, 2005 at 10:47 am and is filed under Locative Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “The Right Time to Cease LBS Services”

  1. Julian Bleecker Says:
    December 23rd, 2005 at 9:13 pm

    Wow. This is interesting to think about — what does it mean for the aspirations of we working on the mobile social software idiom? I mean, practically speaking, it means not so much. I wonder who will follow suit? Or — is it too soon for (US) mobile subscribers to figure out how LBS fits into their mobile social lives?

  2. Kyle Mulka Says:
    April 11th, 2006 at 8:35 am

    That’s kind of sad. Has anyone done studies on why usage dwindled? Maybe the service was just bad? Maybe it wasn’t want users were expecting?

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