Maximize your Marketing P&L
for Growth and Profitability.
The first platform to tie media experimentation with agile marketing mix modeling so you can treat your marketing plan like an investment strategy.
Know how much to spend...and when to stop because you've reached saturation...so that all marketing is effective.
Trusted by Innovative Brands
EPISODE #4: FEATURING DR. DIRK BEYER
"How to Build Better Trust & Transparency in Your Marketing Mix Model.”
with Dr. Dirk Beyer, Chief Data Scientist at LiftLab, formerly at DoorDash, Uber, and Neustar
April 23, 2024 // 11:00 AM PT | 2:00 PM ET
Join John Wallace, CEO of LiftLab, Jon Lorenzini, VP of Marketing Science, and Dirk Beyer as they discuss how to approach the data in your marketing mix model (MMM), the importance or building trust and transparency in your data reporting, and more.
"We were measuring incrementality, but to optimize our media spend, we needed both a single comprehensive view of our performance as well as a means to estimate the marginal profitability of our last dollar spent. LiftLab was the only vendor that offered this, along with a way to combine the MMM results with the findings from our ongoing testing. We can now optimize our budget by shifting spend to channels with higher marginal profitability, resulting in top-level improvements to spend efficiency as well.
Jeff Rosenfeld
SVP of Digital and Customer Experience, Cinemark
Model...Meet Experiment.
An Integrated Approach
LiftLab is the first to deliver integrated Media Experimentation for both online and offline spend with an Agile Marketing Mix Model (MMM). This unique evidence-based analytics approach goes beyond traditional rear-view measurement questions to pinpoint future optimal spend across channels, tactics and campaigns so you maximize your marketing ROI.
We call this the Science of Marketing Effectiveness so that you can connect marketing spend to both growth and profitability objectives.
We Answer Your Hardest Questions.
How much should I spend per day on this channel to maximize my iROAS?
If I give you $50K, where would you spend it and how much revenue will it generate?
How do I profitably acquire new customers?
How incremental are each of my channels and where can I spend more?
How should I fund upper funnel channels?
Next week includes a holiday promotion. How should my spending change?
The LiftLab Marketing
Effectiveness Platform
LiftLab offers the most trusted version of your marketing P&L so that you can make decisions with confidence.
The LiftLab Marketing Effectiveness Platform uniquely combines causal-based Experimentation, an Agile Marketing Mix Model and a feature-rich Dashboard to create actionable data, increase accuracy and direct future spend.
Performance teams now have a baseline to compare daily results over a six-week period, accurately measuring sales lift and optimizing future spend levels by channel, campaign, or tactic.
Most Brands Rely on Conflicting Signals
With the loss of cookies and IDFA, obtaining accurate measurement results has become increasingly challenging. Channel teams are faced with false conclusions, competing approaches, and a cacophony of KPIs and metrics.
Measurement methods like last click, self-attribution, multi-touch attribution (MTA) and incrementality testing are either 'walled gardens' that lack transparency or are focused on average performance or incremental ROAS (iROAS) leaving teams with channels not optimized for true profitability.
Why LiftLab
The Most Trusted Version of your Marketing P&L so you can make Decisions with Confidence
PRECISE
Get a granular understanding of performance and pinpoint opportunities for improvement across channels, tactics, and campaigns
MARGINAL iROAS (mROAS)
Focus on the marginal impact of every marketing impression and dollar invested instead of averages to maximize and optimize performance.
TRANSPARENT
Don't like the results in your model? Verify your model through integrated experimentation and strengthen your channel signals to defend critical spend decisions.
FUTURE-FACING
Delivers constrained optimization that looks into the future with available data to support action-based decision marketing on where your best spend opportunities are.
REAL-TIME ACCURACY
Traditional MMM delivers static reports monthly or quarterly. Get accurate, real-time analysis that you can use weekly with your CFO to drive decisions.
